Create More Sales and Leads With Traffic You Already Have! (CRO)
Conversion marketing is the process of urging people to take action to completes the goals you have for your website.
Some typical website examples are filling out a form, clicking on a video, calling, buying a product or service and so on.
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How many more leads could you get with the traffic you already have?
Adding more traffic can solve almost any website problem, but bringing a lot more traffic to an inefficient or ineffective site is a waste of resources. Besides, not all website traffic comes from search engines.
Instead of trying to solve every problem with additional traffic, we focus on using data to improve website results.
Why Do So Few Websites Track Goals When It Is So Important For Success?
Improving a website’s conversion rate (the percentage of people that take action) has the same effect as multiplying the volume of traffic to that website.
Difficult to Set-up
Tracking is possible, it’s valuable but it’s rarely used to make decisions. Why not? It’s very difficult to set up properly.
It is very common for people to get frustrated and give up.
Separate Skill-Set
Implementing tracking and analyzing data is not a skill most graphic artists or website designers need to create a website. SEO is about getting more traffic to your site with the idea that if there is more traffic, there will be more sales. You could have great SEO without tracking outcomes.
No Time
The #1 resource for small business owners is time. There’s never enough of it. It would take time to figure out how to set up and measure goal completions. Once goal measurement is set up, your time will be more productive as you can now see what to focus on.
Value
Is it worth the effort to determine if setting up tracking actually helps? It seems like a lot of work to go through when it’s not always clear how that would help. The bottom line is that good decisions are based on great data. That’s what tracking offers, but it has to be put into context. That’s where the value is found.
How Can Data Improve Your Results?
We help businesses translate data into actions that improve the results. It’s all about putting the data into a context that helps you answer questions you didn’t even know should be asked.
Here are some real-world examples where data, used in context, helped make decisions. When you get this kind of data brought to your attention, your results improve:
- The keyword with the most clicks in an ad campaign wasn’t the one that brought in the most money.
- An email campaign generated $14.78 for every $1 in a Facebook ad campaign.
- 82% of those that responded to an ad are over 55 years old.
- Changing the picture on the home page resulted in 7% more people sending a form.
Every Website Gets Traffic
A website that makes the best use of its traffic is rewarded by the search engines with more traffic!
If your website urges people to take action (fill out a form, contact us, make a reservation, buy a product etc) some percentage of your website traffic will take the action you want them to take.
Improving a website’s conversion rate (the percentage of people that take action) has the same effect as multiplying the volume of traffic to that website.
Most Businesses Collect Website Data
Data is collected on most websites using Google Analytics (a free tool). Most of the time that data is not very valuable to a business owner. They might see a report filled with data but it doesn’t offer much in the way of insight. Very few small businesses are using Analytics data effectively. Anywhere.
Data-driven improvements to websites offer an advantage that has been mostly available to big businesses. We know we can make a significant contribution to small businesses in that area.
It’s what happens after the click that determines success or failure.
Very Few Use Data To Improve Results
Your website results won’t improve until you track the *actions* of your website visitors. Just tracking their visits offers very little information.
What is your current rate of results (conversions)? Two people out of 100? 1 person out of 1,000?
Every website wants people to fill out a form, or call, make a reservation or buy a product. Your website is designed to get people to take action. How well is it working right now?
Also, if most advertisers knew how poorly their ad campaigns are performing they would either make major changes or shut it down! 8 out of 10 lose money or barely break even.
The Non-Data Approach:
When a website isn’t working well, most people just try a new website to see if that improves results. Sometimes it does, sometimes it doesn’t. It’s a gamble.
Opportunities, Solutions & Experiments
Tracking & Testing Are The Keys To Success
We set up sophisticated tracking and testing to help small firms simplify marketing decisions. You need to know what’s working and what’s not working.
The data can only present problems or opportunities. It doesn’t solve problems and it doesn’t take advantage of opportunities.
Experiments offer the greatest opportunity to improve. Every business should have an experiment running at all times. Which headline is better? What color gets the most response? Is there any difference?
We’ll work with the data. We’ll present the opportunities or problems to our clients to “brainstorm” possible courses of action. We’ll set up any required experiments or changes, monitor, and report the results – then repeat the process.
Dozens of tiny improvements can add up quickly to a website that has a conversion rate several times what it was before.
We recommend a constant improvement experiment be in place at all times.